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	<title>SOS CULTURE &#187; yves</title>
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		<title>La voie du marketing expérientiel pour rendre accessible l’art contemporain</title>
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		<pubDate>Wed, 10 Oct 2012 14:40:18 +0000</pubDate>
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				<category><![CDATA[Marketing de l'art et de la culture]]></category>
		<category><![CDATA[art contemporain]]></category>
		<category><![CDATA[marketing expérientiel]]></category>
		<category><![CDATA[musée]]></category>

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										</div>L’art contemporain est souvent mal perçu du grand public. Pour le rendre plus accessible, il est utile de penser la consommation culturelle par le biais du marketing expérientiel. L&#8217;art contemporain, proposant des dispositifs artistiques inédits, bouleverse non seulement les critères &#8230; <a href="http://www.sos-culture.eu/?p=370">Continuer la lecture <span class="meta-nav">&#8594;</span></a>]]></description>
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